SASAL HAVACILIK — Brand Kit

01 — Logo

The Logo

The Sasal Havacılık emblem is our primary brand identifier. A circular badge featuring a stylized flower-propeller motif that speaks to aviation and precision. Always use it with adequate clear space and never alter its proportions or colors.

Primary — Linen Background

On White

On Dark

Clear Space Rule

Always maintain clear space equal to the radius of the outer ring on all sides of the emblem. Never place the logo on busy backgrounds, low-contrast surfaces, or alter the teal color to any other hue.

✕ Don't stretch or distort

✕ Don't use low opacity

✕ Don't rotate

✕ Don't use on clashing colors

02 — Colors

Color Palette

Our palette is drawn directly from the logo. The teal anchors the brand with confidence and authority, while the warm linen and neutral tones provide balance and approachability.

Sky Teal

Primary

#2A7A8C RGB 42 122 140

Deep Teal

Primary Dark

#1D5F6E RGB 29 95 110

Horizon Blue

Primary Light

#3D9AAE RGB 61 154 174

Linen

Background

#F2EFE8 RGB 242 239 232

Midnight

Dark / Text

#1A2E33 RGB 26 46 51

White

Surface

#FFFFFF RGB 255 255 255

03 — Typography

Typography

Barlow Condensed for headings and display — bold, tall, industrial, and unmistakably aviation. Barlow regular for body text, keeping readability smooth and approachable.

Display Barlow Condensed 800 · 72px

HAVACILIK

Heading 1 Barlow Condensed 700 · 48px

AVIATION FIRST

Heading 2 Barlow Condensed 600 · 32px

SAFETY & PRECISION

Body Barlow 400 · 16px

Sasal Havacılık delivers trusted, professional aviation services built on safety, expertise, and a deep commitment to our clients.

Label / Caption Barlow Condensed 600 · 12px · +10% letter-spacing

SECTION LABEL · CATEGORY

04 — Brand Voice

Brand Voice

The way we speak reflects who we are. Sasal Havacılık communicates with the confidence of an experienced operator and the clarity of a dependable partner — never cold, never glib.

✦

Confident

We speak with authority grounded in expertise. No hedging, no filler. Our words carry the same precision we bring to every flight operation.

✦

Clear

Aviation demands clarity. We use plain, direct language — no unnecessary jargon. Every sentence earns its place.

✦

Human

Behind the technical precision is a team that genuinely cares. We stay warm and approachable without sacrificing professionalism.

✦

Reliable

We say what we do, and do what we say. Consistency in language mirrors the trust we build in the air.

Write like this

"We guarantee every flight meets the highest safety standards."
"Our team is ready to support your operation."
"Sasal Havacılık is trusted by operators across the region."

Not like this

"We try our best to be as safe as possible!"
"Hit us up anytime, we'll sort it out."
"SASAL is the #1 aviation solution provider!!!"

05 — Imagery

Imagery

Photography should feel real, technical, and grounded. We show the work — aircraft, crew, sky, and precision — without staged artifice or generic stock.

✓ Use

Real aircraft in operational environments
Crew and ground staff at work
Wide sky shots — blue, dawn, golden hour
Close technical details (engines, instruments, hands)
Natural, high-contrast light

✕ Avoid

Generic stock photos with forced smiles
Low-resolution or over-filtered imagery
Cluttered or distracting backgrounds
Images that clash with the teal and linen palette
Overly dramatic or unrealistic edits

Photography should feel tonally aligned with our palette — cool, calm, and grounded.

SASALHAVACILIK